Every website wants to rank higher in search engine results pages (SERPs), but not every website is willing to put in the work required to make that happen., While there are many reasons for a low search engine ranking, technical SEO is one of the most important, but often overlooked, aspects of SEO.

Trouble With Your Ranking? Check Your Technical SEO

If you’re having trouble with your website’s Technical SEO, there are a few things you can do to try and troubleshoot the issue. First, check to see if your site is being properly indexed by search engines. If it’s not, that could be the root of the problem. You can also try running a crawl of your site to see if there are any errors that are preventing search engines from properly indexing your content. Finally, if you’re still having trouble, you can reach out to a professional for help. Technical SEO is a method of improving the discoverability and visibility of any website or web page in search engines. It involves optimizing the website architecture, code, structure, and other elements to make it easier for search engines to crawl, index, and understand the content.

Technical SEO and How It Can Help You Improve Your Website’s Ranking

1. What is Technical SEO and why is it important?

Technical SEO can help to optimize a website for Google’s search algorithm. It’s important because it helps your website rank higher in search results, which leads to more traffic and conversions. Technical SEO includes optimizing your website’s structure, code, and content. It also involves improving your website’s speed and mobile friendliness. Google’s search algorithm is constantly changing, so it’s important to keep up with the latest SEO trends. By optimizing your website for Google’s search algorithm, you can improve your website’s ranking and get more traffic and conversions.

2. What are the key components of Technical SEO?

Technical SEO is the process of optimizing a website for Google’s search engine algorithms. The goal of Technical SEO is to improve a website’s organic search rankings. There are many different factors that contribute to Technical SEO. Some of the most important factors include:

1. Website structure and architecture

2. Site speed and page load time

3. Mobile friendliness and responsive design

4. Indexability and crawlability

5. Duplicate content

6. Canonicalization

7. hreflang tags

8. Sitemaps

9. Robots.txt

10. Structured data

Optimizing Your Website for Technical SEO

Technical SEO is the process of optimizing a website for search engines. It is a subset of SEO that focuses on the technical aspects of a website.

Technical SEO includes optimizing the website structure, robots.txt file, sitemap,

The goal of Technical SEO is to make a website easy for the search engine to crawl and index.

Some of the techniques used in Technical SEO are:

1. Optimizing the website structure

2. Optimizing the robots.txt file

3. Creating and submitting a sitemap

4. Using proper redirects

5. Using canonical tags

6. Minimizing 404 errors

7. Optimizing the server response time

Common Technical SEO Issues that can Affect Your Website

Technical SEO is an important part of any website’s overall search engine optimization strategy. There are several common technical SEO issues that can affect your website’s ranking and visibility in search engine results pages (SERPs).

One common issue is duplicate content. This can happen when your website has multiple pages with identical or very similar content. This can confuse search engines and make it difficult for them to determine which page is the most relevant for a given search query.

Another common technical SEO issue is poor site structure. This can make it difficult for search engines to crawl and index your website’s content. A well-structured website should have a clear and logical hierarchy that is easy for search engines to follow.

Yet another issue that can impact your website’s technical SEO is page speed. Pages that take longer than a few seconds to load can frustrate users and cause them to abandon your site. Search engines also consider page speed when determining rankings, so it’s important to ensure your website is as fast as possible.

There are a few other technical SEO issues that can affect your website’s ranking and visibility. These include things like using outdated or deprecated HTML tags, having broken links, or using incorrect redirects. By addressing these issues, you can help improve your website’s technical SEO and ensure that it is visible and ranking well in any search results.

Some Tools that can Help You with Technical SEO

There are many tools that can help you with Technical SEO. Some of these tools are free, while others are paid. Here are a few of the most popular tools:

1. Google Search Console: This is a free tool from Google that allows you to see how Google sees your website. It also lets you submit your sitemap and sitemap index, and request that Google crawl your website.

2. Screaming Frog: This is a paid tool that allows you to crawl your website and find any technical SEO issues. It also lets you generate a sitemap.

3. DeepCrawl: This is another paid tool that allows you to crawl your website and find any technical SEO issues. It also lets you generate a sitemap.

4. Moz: This is a paid tool that offers a suite of tools to help with Technical SEO, including a website crawler, keyword research, and link analysis.

5. SEMrush: This is a paid tool that offers a suite of tools to help with Technical SEO, including a website crawler, keyword research, and link analysis.

Troubleshooting Technical SEO issues on Your Website

There are a few different ways that you can troubleshoot Technical SEO issues on your website:

1. Use a website crawler: A website crawler will help you identify any Technical SEO issues on your websites, such as broken links, duplicate content, or missing titles.

2. Check your Google Search Console: Google Search Console is a free tool that can help you see the Technical SEO issues on your website.

3. Use a tool like SEMrush: SEM rush is a paid tool that can help you identify Technical SEO issues on your websites, such as keyword cannibalization or duplicate content.

4. Ask your web development team: Your web development team should be able to help you identify any Technical SEO issues on your website.

 

Technical SEO should be a critical part of any SEO strategy and should be carried out before any other optimization activities. It is important to ensure that the website is crawlable and accessible to search engines and that all the elements on the site are properly structured and tagged. Some common technical SEO activities include:- improving the website architecture and navigation- optimizing the code and structure of the website- optimizing the website for different devices and screen sizes- ensuring that the website is accessible to search engines- setting up Google Search Console and Bing Webmaster Tools Technical SEO is an ongoing process and should be regularly reviewed and updated to ensure that the website continues to be visible and accessible to search engines. Doing this can go a long way to improving your search engine rankings, which in turn can help you to get more traffic to your website.

It is no coincidence that a common question asked by marketers is, ‘Why are blogs good for SEO?’. Suffice to say, managing a blog is time consuming and nobody wants to waste their time. Also, it can be difficult to think of good topics to write about regularly, to provide helpful information to your readers. Another key consideration that all content marketers want to address is the impact a blog will have on their search engine rankings.

One mantra that is almost as old as the internet itself is ‘content is king’, and this has never been more true than it is now. Bill Gates, who originally said this, realized the key role that content would play in marketing strategies. Publishing and optimizing lots of blog posts for SEO increases the chance that your content will appear prominently in search engine results. This allows more potential customers to find your website, when searching on Google. Keep reading to learn how a blog can transform your SEO fortunes, and why you should seriously consider starting one.

Target Long Tail Keywords

When you blog regularly, you can target an unlimited number of keywords that make your business money. All blog posts published on your website can include SEO keywords that attract more visitors. Also, if you concentrate on keywords containing four words or more (i.e. ‘long tail keywords’), it is easier to promote your services and products.

According to Econsultancy.com, long tail keywords account for more than two thirds of website visitors, while only a low percentage of visitors come from phrases with one to three words. Also, it is more likely that visitors originating from long tail keyword searches will buy something, because they are looking for specific things. It is worth researching different keywords and noting the ones that are likely to be used by your intended audience. This will improve the search engine rankings for your website content, if you insert those keywords into your blog posts naturally for optimum SEO impact.

If you are attempting to rank for particular keywords, like ‘why are blogs good for seo’, it is best to craft a blog post around that subject. This should attract people who are looking for that information. Then, you can convert them into customers by providing relevant offers — like freelance writing services.

Benefit From Updated Content

Another way that a blog can improve your SEO efforts is with fresh content. Google, Yahoo, Bing and other search engines reward websites that publish regular updates. This means that if you keep posting new content on your blog, the search engines will keep coming back to it.

In addition, new content tells the search engines that your blog matters and is not defunct. Google aims to offer internet users the latest, most relevant search results for their queries. Therefore, if your website only features pages that have not been updated for years, it will not rank highly for its intended search phrases.

iPullRank reports that updated content is a key ranking variable for certain kinds of content https://ipullrank.com/how-fresh-content-influences-google-rankings. To gauge how up to date your content is, Google uses a function called QDF, or ‘Query Deserves Freshness’. This allows Google to decide whether your blog content is suitable for particular search terms.

A case in point is when high profile politicians hit the news headlines. Usually, during such periods, old blog posts about them do not appear on the first page of Google, unless they have been updated. This is because Google wants to display the most up to date results for users, and older blog posts fail to do so.

Essentially, blogging is a vital element of SEO, because it allows you to post fresh and new content on your website continuously. As we have seen, posting lots of updated content gives the search engines more pages to index. This creates more channels through which visitors can find your website.

Enhance Your Internal Linking

Blog post links that point to your other blog posts establish your website architecture and highlight related content. This type of internal linking distributes SEO ranking power throughout the pages of your website. In addition, internal links reduce the bounce rate of your pages and give users a better experience. It can boost the number of views your pages receive as well.

It is common knowledge among SEO experts that good strategies for internal linking can make targeted keywords rank higher in the search engines. One such expert, Kyle Roof, tested this theory and discovered that two to three internal links had the same ranking power as a single equivalent external link. Search Engine Land makes the following points too, which are worth bearing in mind:

-The power of internal linking is evident when this inadvertently causes low value web pages, with numerous links, to rank highly in the search results. Examples include the ‘Contact Us’ and ‘About Us’ pages of a website.
-The amount of value Google assigns to a page correlates with the number of links it receives. In the same way that external links reflect the total value compared to third party websites, internal links tell Google how important a page is compared to your other website pages.
-Links from updated content transfer new value, so this can alert Google to fresh content and help this content to be crawled.

When you develop your content strategy initially, you will find it hard to use internal links. However, as time passes, it becomes easier to devise a strategy for internal linking. This will ensure that your blog is optimized for the search engines.

Use Images to Attract More Visitors

Many bloggers do not optimize the images they use for SEO, however this can improve the search engine ranking of your website significantly. Jumpshot reports that over sixty percent of users visit a website, after clicking an image when carrying out a search. And, Google Images account for over twenty percent of all internet searches.

Furthermore, according to Jeff Bullas, blog posts featuring images are read over ninety percent more often than text only blog posts. This information highlights how much easier SEO becomes when images are included in your articles. This will help your website to appear in more search listings and attract extra visitors to your offers.

Use Backlinks to Boost Website Authority

Google’s algorithm takes more than 200 factors into account, when ranking websites. Many people believe that the quantity of backlinks from quality sources, which point to your website, is one factor that carries a lot of weight. In 1996, Google introduced its PageRank algorithm feature, which used the type and number of links pointing to web pages as a measure of quality. As a result, blogging allows you to boost the authority of your website by creating more domain backlinks.

Moreover, when other similar websites link to you, extra visitors will discover your content that you would not have attracted otherwise. When people look at the articles on other websites and notice links to your content, they might click the links out of curiosity. Search engines such as Google, Yahoo and Bing can rank your blog posts higher, if they see that people are sharing them and checking them out. Therefore, updating your blog on a regular basis increases the chance this will happen.

Of course, be mindful that it takes time to acquire quality backlinks. This is one reason why SEO techniques do not provide immediate benefits. Google and other search engines have to crawl the backlinks, decide how valuable they are, then assign those ratings to your website.

Grow the Credibility of Your Brand

Finally, a blog can address your visitor’s concerns and provide helpful guidance on key industry issues. This increases the credibility of your business in the eyes of search engines and potential customers alike. When using a blog to establish authority in your chosen field, you will inevitably attract new and repeat website visitors. In doing this, you will prove to Google that people like your website. This increases the status of your brand in Google’s algorithm.

Moz reports that company brands do not affect rankings directly, but favorable brands are something that positively influence SEO in all niches. When people see familiar brand names in search results listings, the CTR (click through rate) tends to increase for those URLs. And, if many people are carrying out searches and visiting your website halfway down Google’s first page, instead of the websites at the top, it is only a matter of time before your website moves up the page.

Why are Blogs Good for SEO — Final Thoughts

Suffice to say, the initial impact of a blog will be greater numbers of website visitors, however a blog increases the effectiveness of your broader SEO efforts. By producing quality content regularly to be indexed in the search engines, you create more opportunities for people to find your website. Over the long run, there are few better ways to achieve this than with a blog.