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Why SEO Coy?
SEO Coy is a division of Evolve Digital. We have over 12 years of experience in increasing the search engine presence of Australian businesses. Some of our main attributes are:
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) refers to a series of techniques and methods that ensure a given website appears in Google (and other search engines’) results listings.
What is SEO?
SEO is an acronym for Search Engine Optimisation. In general terms, it refers to the processes and techniques that are used by practitioners to improve a website’s visibility in the results pages a search engine provides. These results pages are displayed when people use search engines, such as Google and Bing, to find information about a business’ products and services. Studies have shown that the higher in the results pages a business’ webpage is listed, the higher the likelihood it will be visited by potential customers. SEO helps a business to improve the visibility of its website and thus makes it more likely to attract prospective customers and increase sales. Because of the competitive nature of the digital marketing space, SEO has become a necessity in ensuring the highest position for a website in search results.
Today, searches are the principal source of traffic for business websites when customers are looking for information about products and services. This is why SEO is such a fundamental aspect of digital marketing; people conduct trillions of searches daily and it’s important for businesses to understand when the search involves a potential purchase. SEO enables a business to improve its visibility and ranking in search results which can have a marked impact on its sales and profitability.
Will SEO Help My Business?
SEO helps your website to stand out from your competitors by being more prominent in the search results in Google (and other search engines) which ensures more clicks on your website. This can definitely help your business because the more visitors you have to your website the higher the chance that some will become customers. SEO helps to emphasise the most relevant keywords and phrases that are related to your brand and its products and services and is crucial in building your visibility. SEO techniques can also be used to establish trust in your business’ authority by, for example, producing useful content that solves users’ problems that establishes your credibility so that when it is time to make a purchase customers turn to you. It can also help to promote engagement with your site and encourage your customers and potential customers to have conversations that can be invaluable for lead generation efforts.
What are SEO Keywords?
SEO keywords refer to the words and phrases that make it possible for people to find your website when they are looking for information through a search engine. A website that uses keywords that are optimised for search engines using SEO techniques is more easily found than one that has not and this makes it easier for users to find your site and the information they are looking for.
Careful choice of keywords can make it much easier for people to find the services and products (and information about them) that your website provides. Implementing effective keyword SEO will make it much easier for people to find your website and lead to higher rankings in search results. While finding the right keywords can be an involved process, it is the first and most important step in any SEO effort. Successfully identifying the keywords that indicate customer intent, for example, can be directly related to the success of a search marketing campaign. Implementing effective keyword SEO is guaranteed to distinguish your site from its competitors since they have been optimised to appeal to your target audience when they are ready to take a particular action and can be a highly effective way to improve conversions.
How Much Does SEO Cost?
Traditional marketing campaigns can be costly and have no guarantee of success. Optimising your site by using SEO techniques is actually one of the most cost-effective ways you can improve your business’ brand and visibility in search results. The investment you make is also long-lasting because it does not end with a given advertising campaign. In fact, it can save you money in your future marketing efforts because customers will be aware of your brand when they are ready to make a purchasing decision which could help improve your conversion rate, and ROI, significantly. While the cost of an SEO campaign depends on your goals and other factors, (such as your keywords and niche, your site’s history and your site’s present SEO standings) for as little as $600 per month, we can undertake an SEO campaign to meet your digital marketing goals that aims to provide a positive return on your investment.
Which is Better - SEO or PPC?
Pay per Click (or PPC) refers to a marketing service in which you pay to appear at the top of a page of search results (though your site is marked as an advertisement) above the organic listings that the search engine provides. SEO methods, on the other hand, are aimed at placing your website higher in the organic listings.
While PPC campaigns can result in an increase in traffic they can come with significant costs (especially for more competitive keywords) and only lasts for the duration of the campaign. Improvements made in your position on organic search results as a result of SEO techniques, however, are long-lasting and remain once you have completed your SEO effort. Which is better for your business will depend on your short and long term marketing goals but it is important to remember that for the price of some PPC campaigns you could make a permanent improvement in your position on the results pages which is arguably more valuable and cost-effective in the long run.
Which Industries do we Serve?
SEO Coy have experience in providing positive-ROI solutions for businesses of all sizes, in all industries. Our small team can provide SEO services to Australians in most industries: