SEO for Building Designers
As a building designer, SEO is a crucial aspect of online marketing. It can help architects reach prospective clients and generate business. However, SEO jargon can be intimidating for a confident architect. Thankfully, there are some simple tips that can help building designers achieve better SEO performance. The first step is defining your website’s main navigation. Then, make sure the site structure aligns with your header image, CTA, and user journey. This will determine the structure of your URLs, which has a significant impact on your SEO.
When naming a website, it is important to use descriptive and unique language. Avoid using generic, long, or confusing keywords. Use keywords that relate to your niche. This can help your website rank higher. A good meta description should also be under 150 characters long. You should also make sure the meta description promotes your unique selling points.
The next step in building designer SEO is deciding on a strategy that will work best for your building design firm. The SEO strategy you choose should be based on Google’s guidelines, as well as your website’s backlink profile, history, and content. Trying to optimize your website yourself won’t produce long-term results, however, so it’s best to find an SEO company that will help you.
A good slug has two main purposes: it helps the search engine crawl and understand your content. It helps the user find what they’re looking for, and it makes the content easier to read. It should include your primary keyword, be easy to understand, and contain no special characters. Lastly, it must be readable and short. In addition to the slug, the URL should have a title, which is the heading text in the search results or in the tab of your web browser. The title should contain your target keyword and be between 50 and 60 characters long. This is the recommended length for most search engines.