Check our case studies:
Hampers With Bite is a growing gift company who are strongly reliant upon online traffic & sales. They are based in Melbourne, and sell gift hampers Australia-wide.
Their Issue:
HWB had suffered a Google penalty due to previous bad SEO work.
Our Solution:
Delete toxic backlinks. Remove Google penalty. Work on HQ mentions and PR work. Add HQ backlinks to increase authority. Update design of website.
Outcome:
HWB has seen a massive increase in organic traffic from increased Google rankings.
Scent Split are an online retailer of perfume samples for major brands.
Their Issue:
Despite ongoing SEO work from other companies, SS failed to outrank their main competitors. Therefore they didnt receive the amount of traffic they were hoping for.
Our Solution:
We made some important changes to the layout of their website. We began a backlink campaign with qulity, relevant links to increase their brand authority.
Outcome:
SS have seen a spike in traffic from search engines and are now out-ranking all their competitors..
Public Liability Australia offer business insurance solutions to consumers. They gather most of their leads via online web search.
Their Issue:
New site that needed a boost to their online presence. Site was not generating leads after 12 months of SEO work from a different company.
Our Solution:
We added a number of lead-generating landing pages to the website which quickly started to provide leads. We also initiated an outreach backlinking campaign to increase site authority.
Outcome:
PLA are consistently growing their website traffic to a point where they are receiving over 10 leads per week, in a competitive insurance market.
Express 4 Fruits are an online retailer of fruit platters and fruit gift baskets.
Their Issue:
Express 4 Fruits have an established website, but failed to received much search engine traffic. Their sales are reliant on a good online exposure.
Our Solution:
After making some minor layout changes to their website, we have initiated an ongoing strategy of creating landing pages and promoting them in Google.
Outcome:
Express 4 Fruits have seen a strong growth in organic Google traffic which has translated to a profitable business.
SEO Coy is a division of Evolve Digital. We have over 12 years of experience in increasing the search engine presence of Australian businesses. Some of our main attributes are:
Search Engine Optimisation (SEO) refers to a series of techniques and methods that ensure a given website appears in Google (and other search engines’) results listings.
The higher your website appears in search results for queries related to your business, the more likely a customer is to click on your site instead of your competitors’. Because almost all customers today go online before making a purchase decision, it is vital for businesses to have an effective website as part of their marketing strategy. SEO helps to improve your digital marketing (also called search marketing) efforts by making sure a website appears as high in the search results for a given query as possible thus attracting more visitors and potential customers.
What is SEO?
SEO is an acronym for Search Engine Optimisation. In general terms, it refers to the processes and techniques that are used by practitioners to improve a website’s visibility in the results pages a search engine provides. These results pages are displayed when people use search engines, such as Google and Bing, to find information about a business’ products and services. Studies have shown that the higher in the results pages a business’ webpage is listed, the higher the likelihood it will be visited by potential customers. SEO helps a business to improve the visibility of its website and thus makes it more likely to attract prospective customers and increase sales. Because of the competitive nature of the digital marketing space, SEO has become a necessity in ensuring the highest position for a website in search results.
Today, searches are the principal source of traffic for business websites when customers are looking for information about products and services. This is why SEO is such a fundamental aspect of digital marketing; people conduct trillions of searches daily and it’s important for businesses to understand when the search involves a potential purchase. SEO enables a business to improve its visibility and ranking in search results which can have a marked impact on its sales and profitability.
Will SEO Help My Business?
SEO helps your website to stand out from your competitors by being more prominent in the search results in Google (and other search engines) which ensures more clicks on your website. This can definitely help your business because the more visitors you have to your website the higher the chance that some will become customers. SEO helps to emphasise the most relevant keywords and phrases that are related to your brand and its products and services and is crucial in building your visibility. SEO techniques can also be used to establish trust in your business’ authority by, for example, producing useful content that solves users’ problems that establishes your credibility so that when it is time to make a purchase customers turn to you. It can also help to promote engagement with your site and encourage your customers and potential customers to have conversations that can be invaluable for lead generation efforts.
What are SEO Keywords?
SEO keywords refer to the words and phrases that make it possible for people to find your website when they are looking for information through a search engine. A website that uses keywords that are optimised for search engines using SEO techniques is more easily found than one that has not and this makes it easier for users to find your site and the information they are looking for.
Careful choice of keywords can make it much easier for people to find the services and products (and information about them) that your website provides. Implementing effective keyword SEO will make it much easier for people to find your website and lead to higher rankings in search results. While finding the right keywords can be an involved process, it is the first and most important step in any SEO effort. Successfully identifying the keywords that indicate customer intent, for example, can be directly related to the success of a search marketing campaign. Implementing effective keyword SEO is guaranteed to distinguish your site from its competitors since they have been optimised to appeal to your target audience when they are ready to take a particular action and can be a highly effective way to improve conversions.
How Much Does SEO Cost?
Traditional marketing campaigns can be costly and have no guarantee of success. Optimising your site by using SEO techniques is actually one of the most cost-effective ways you can improve your business’ brand and visibility in search results. The investment you make is also long-lasting because it does not end with a given advertising campaign. In fact, it can save you money in your future marketing efforts because customers will be aware of your brand when they are ready to make a purchasing decision which could help improve your conversion rate, and ROI, significantly. While the cost of an SEO campaign depends on your goals and other factors, (such as your keywords and niche, your site’s history and your site’s present SEO standings) for as little as $600 per month, we can undertake an SEO campaign to meet your digital marketing goals that aims to provide a positive return on your investment.
Which is Better - SEO or PPC?
Pay per Click (or PPC) refers to a marketing service in which you pay to appear at the top of a page of search results (though your site is marked as an advertisement) above the organic listings that the search engine provides. SEO methods, on the other hand, are aimed at placing your website higher in the organic listings.
While PPC campaigns can result in an increase in traffic they can come with significant costs (especially for more competitive keywords) and only lasts for the duration of the campaign. Improvements made in your position on organic search results as a result of SEO techniques, however, are long-lasting and remain once you have completed your SEO effort. Which is better for your business will depend on your short and long term marketing goals but it is important to remember that for the price of some PPC campaigns you could make a permanent improvement in your position on the results pages which is arguably more valuable and cost-effective in the long run.
SEO Coy have experience in providing positive-ROI solutions for businesses of all sizes, in all industries. Our small team can provide SEO services to Australians in most industries: